The Accidental Branding

I worked with shortlived unsigned indie electro-rock band The Accidental (not the signed indie-folk band in more recent years) to establish an identity. Over the course of a couple of years, I worked on their printed material, demo packs, and website (now long defunct).

After I designed their logo, I was struck with the idea of the cross shape spontaneously occurring in nature. To this end, I found a fallen branch and cut the leaves into the cross shape with a scalpel.